Bouncy castle hire is without doubt a very lucrative niche and that is why more and more people are getting into the business. To be able to stay ahead of the competition calls for strategy and tact. One such sure-fire strategy that will keep your business ahead of the pack is implementing product diversification.
You may have noticed that most clients will enquire if you offer other services apart from bouncy castle hire. For the enterprising business owner, this should have already lit a bulb in their entrepreneurial mind.
Alongside bouncing castles, most clients look for other play inflatables such as obstacle courses, giant slides and inflatable bungee runs among many others. Bouncing castles are great, but for events and parties for which the hosts hope to be all about fun, bouncing around only may not cut it, which calls for mixing up of the activities.
Again, every good host recognizes that every event will have guests with different tastes and preferences. Many people enjoy bouncing castles, but it would be a colossal mistake to assume that all people do. Clients want to have this diversity at their event to ensure that everyone is included in the fun and the day’s activities and no one goes away feeling left out.
Additionally, you can cast the net a little further and look beyond inflatables. What else would clients need for some of these events for which they would require your bouncy castle hire services? Off the top of the list includes equipment such as PA systems and speakers. Tents for hire also feature high on that list. With popcorn, Slurpee and ice-cream machines and supplies for hire, you can definitely cater to a very ready market among your clients.
Diversifying your bouncy castle hire business gives you an excellent opportunity to grow and expand as you reach new clients and markets as well as better meeting the needs of your existing clientele. It is however important to emphasize that such a move should be taken after a thorough market research.